“The Fashion Industry is the second most Polluting Industry in the World”
Contributing 8% of all carbon emissions and 20% of all global wastewater, with an anticipated 50% increase in greenhouse gas emissions by 2030.
The Beginning
In a world driven by a shared passion for environmental sustainability, Ashadeep and Alifa, the founders of Cloket, embarked on a transformative journey. Their adventure began in 2019 when they were both part of a waste management organisation called The Midway Journey, where they actively participated in awareness programs and monthly cleanups along riverbanks, striving to extract value from discarded waste. During these endeavours, they stumbled upon a persistent challenge: textile waste, a problem seemingly without a solution. Their astonishment deepened when they uncovered the disheartening statistic that over 1 million tonnes of textile waste are discarded in India annually.
Their turning point came in 2020 when they watched the eye-opening documentary 'Minimalism.' This documentary served as a catalyst, inspiring them to take control of their fashion consumption and make a conscious effort to reduce their impact on the environment. Their shared vision was to not only minimise their own fashion needs but also to foster a community of like-minded individuals dedicated to supporting one another in fulfilling their sporadic fashion desires, all while raising awareness about the pressing issue of climate change.
Watch Now "Minimalism" & "True Cost"
Over time, their humble concept has evolved with the entry of Aniket who has developed both the founder’s visions to turn it into a platform that not only assists the eco-conscious community but also strives to encourage others to engage in conscious consumption without compromising on their fashion desires. Their overarching goal is to build a sustainable, long-term platform that empowers individuals to make a positive impact on the environment, society, and the economy.
They initiated their journey from a deeply personal concern that impacts everyone's daily lives, and they have expanded their vision to extend this impact to those who may not yet identify as members of the environmentally conscious community.
This concept has evolved over time, and we now have a platform that not only assists the eco-conscious community but also encourages others to engage in conscious consumption which doesn't compromise on anyone's fashion desires.
About Cloket
Cloket is a one-stop, all-in-one circular fashion technology enabled marketplace where we have services like Reselling and buying preloved, renting one's closet to another and renting preowned from others, swapping underused apparel and upcycling by engaging local artisans to upcycle pre-owned clothing can invigorate the local economy and creative scene. Cloket's solution enables consumers to spend economically on what matters, save money invest in sustainability and wear more without compromising on any short-term fashion desires while getting value out of their used apparel and becoming more responsible in consumption and towards the well-being of the planet. We're committed to reshaping fashion by promoting responsible production and consumption patterns, benefitting both businesses and consumers.
Vision
In a world where many people are buying too much more than they need from the rising fast fashion culture, we see the need for change. This kind of buying harms the individuals’ way of living, the environment, society, and the economy. Our goal is to make a difference. We want to inspire and help people live a simpler, more thoughtful fashion lifestyle without giving up on occasional fashion splurges. We believe in the idea of circularity, where things are used again and again. Our vision is to create a responsible and minimal fashion world for today and tomorrow.
Mission
Our mission is to involve brands, small businesses, self-help groups, artists, and individuals in adopting a circular model approach that begins with changes in the production phase. This approach seeks to reduce overproduction and maximize the use of existing resources.
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We are committed to reshaping their business models right from the outset, opening up opportunities for added revenue through the adoption of circular practices with Cloket. This approach promotes responsible post-consumption fashion, allowing consumers to sell, rent, swap, or upcycle their items, creating a sustainable cycle of usage without creating waste
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Self-help groups, artists and individuals who do/don’t have a specialised skill of upcycling or making products out of textiles will be incorporated for upskilling and further integrate circularity in their production process and onboard them in our platform to utilise existing post-consumption and post-production-textile-waste and make new or increase lifespan of clothing/fashion items
300+
Community of Responsible Consumers
250KG+
Potential textile waste
sent back to the
consumption chain
1K Ltrs
Water Usage Saved by Reusing Old Clothes
Our Team
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